Training on Japanese business Culture 2024 – Autumn session – call for applications

12 SMEs will have the opportunity to better understand Japanese partners and potentially find new ones. Since 1987, this programme already helped nearly 1000 EU entrepreneurs succeed in Japan.

Organized yearly since 1987, the objective of this 2-week long programme is to help EU managers and executives to get an in-depth understanding of how to do business in Japan.

Get Ready for Japan aims to comprehensively understand Japanese business practices and communication styles and identify opportunities for successful business partnerships. Additionally, the programme aims to provide insights into the decision-making process within Japanese companies, which will contribute to a better understanding of their negotiation style and hierarchy.

Finally, the programme intends to strengthen existing relationships with Japanese customers and establish new contacts with potential ones with tailored matchmaking support.

Training dates:

21-25 October 2024 – online
11-15 November 2024 – in Tokyo, Japan
Application deadline: Thursday, 29 August 2024


Typical participants:

– managers and executives from small and medium-sized enterprises
– have a major role in defining and implementing their companies’ policies regarding Japan,
– are to be transferred to Japan,
– come from companies intending to supply Japanese companies,
– wish to learn about management practices and technological developments in Japan.

The mission is open to any kind of sector of activity.


– The EU-Japan Centre will cover all the training fees: speakers’ fees, room rental, transportation arranged for group activities, and interpreters.
– The participants’ companies are expected to cover travel, accommodation and living expenses.

For additional information, please write to us at the email address contact@afaceri.ro.

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