Webinar | Doing business in the United States: Starter Guide to Working with U.S. Market Specialists & Industry Consultants
Opportunity type: Webinar
Organizer: European American Chamber of Commerce (EACC) for the Enterprise Europe Network (EEN)
Date & time: Thursday, October 23, 2025, 17:00–18:00 EEST / Bucharest
Format: Live stream or interactive WEBEX session (online)
Language: English
About the webinar
Part of the “Embracing global markets” series developed by the EEN USA consortium (EACC New York, EACC Texas, EACC Carolinas), this session—hosted by EACC New York—offers a practical starter guide to selecting and managing U.S. market specialists and industry consultants when expanding to the United States.
Who should attend
European SMEs and startups targeting the U.S., clusters & cluster managers, EEN business advisers, and other European business support organizations (including Friends of EEN stakeholders).
What you will learn
- How to match consultant profiles to your entry phase: exploration, integration, implementation (short-term vs. long-term models; consultant-entrepreneur vs. commercial consultant; generalist “Swiss-army-knife” vs. specialists).
- Engaging U.S. partners effectively: preparation & self-assessment, how to brief an advisor, using direct communication, and working to 48–72h response cycles to keep momentum; cultural norms and expected levels of engagement.
- What counts as paid service vs. reasonable “free advice” pre-engagement; how to frame JV/partnership considerations (governance, IP, exit).
- Typical engagement structures & cost patterns; how to interview and select an advisor/business partner; setting mutual expectations and early-stage KPIs.
Speakers
- Michael Sas, President & CEO, Across Foods
- Olivier Perrin, Founder, Becoming Elsewhere Entrepreneurs
- Yvonne Bendinger-Rothschild, Executive Director, EACC New York — Moderator
How to participate
To receive the registration link, please email: contact@afaceri.ro
About EEN. The Enterprise Europe Network is the world’s largest support network for SMEs with international ambitions, helping European companies innovate and expand across Asia, Africa, and the Americas.
