Sarai Licona has a university education in the area of Law, she completed her Master´s in Business and ICTs at the University of Cantabria, where she is currently a Ph.D. student. As a researcher, she works with digital entrepreneurship topics and the Lean Startup method. As a professional, she works with marketing and digital analytics for the development of online business.
She has participated in different training programs for young entrepreneurs such as the „e2: Student x Entrepreneur” that develops the Santander International Entrepreneurship Centre (CISE) on Spain. The goal is to use multidisciplinary teams to “merge the illusion and talent of students with the experience of entrepreneurs and business managers so that together they generate business ideas”.
She has training certificates on entrepreneurship issues, communication and directives skills.
Also she is an active volunteer of the online program, UNV- Volunteers of the United Nations through which recently she collaborated with the Wesbr Foundation in the development of a proposal to offer professional guidance to low-income youth in Zambia, Africa.
He is currently a participant in the Erasmus for Young Entrepreneurs program, through which she has a residence at the Fab Lab Iasi. This collaboration allows her to work with the owner of the business and to learn about the local practices and trends of entrepreneurship, digital marketing, and networking while she works on her owns project.