Explore the Japanese Market with Free Customized Research – Powered by Vulcanus in Japan

Romanian and European tech SMEs now have the opportunity to explore the Japanese market in depth, through customized, no-cost market research provided by the EU-Japan Centre for Industrial Cooperation under the Vulcanus in Japan Programme. This initiative is part of the Centre’s mission to support internationalization of EU businesses in Japan.

The research will be conducted between October 2025 and March 2026 by highly qualified European engineering and science students, currently based in Japan for their internships under the Vulcanus programme.

What does the programme include?

Participating companies will benefit from a structured market research assignment that typically includes:

• Analysis of the Japanese market size and segmentation for your product/service
• Overview of major competitors active in Japan and their market positions
• Mapping of potential customers, partners, and distribution channels
• Review of relevant regulatory, legal, and certification requirements
• Assessment of the technical feasibility of market entry
• Identification of risks and challenges in approaching the Japanese market
• Cultural and communication considerations relevant to business development

The research will be tailored to each company’s needs. A detailed request form allows companies to define what they expect, and each project is monitored and supported by the Centre’s expert business coaches to ensure research quality.

Companies will receive a final written market research report, supported by a presentation, summarizing findings, data sources, and actionable recommendations.

Who is eligible?

This opportunity is open to:

• EU-based SMEs and companies from countries participating in the Single Market Programme / COSME strand
• Companies developing or marketing innovative products or services with potential relevance for the Japanese market
• Firms active in strategic sectors, including but not limited to:
  • Artificial Intelligence, Data & Emerging Digital Technologies
  • Biotechnology, Life Sciences & Sustainable Innovation
  • Smart Infrastructure, Mobility & Urban Development
  • Advanced Electronics, Aerospace & Intelligent Systems

The research topics can also cover additional sectors as long as the technology or innovation aligns with Japanese industrial or societal priorities.

Conditions and Timeline

• Participation is free of charge
• Deadline to apply: 25 July 2025
• Companies must provide:
  • A detailed brief via the Centre’s online form
  • Contact persons to liaise with the research team during the study period
  • Feedback on the quality and usefulness of the research once finalized

The research process begins with preparatory discussions in September 2025, followed by primary and secondary research from October 2025 to February 2026. Final outputs will be delivered in March 2026.

How to apply

Interested Romanian companies should first write to contact@afaceri.ro to express interest and discuss suitability. Arhipelago, as a trusted EEN partner, will support the coordination process.