Who should join?
- Large distributors & dealers: Companies looking to purchase stock and expand their product portfolios with Greek and international brands.
- Agricultural groups & large producers: Professionals seeking advanced machinery, equipment, and precision-tech solutions for large-scale farming.
- Workshops & after-sales service providers: Businesses needing a steady supply of spare parts, accessories, and consumables.
- Regional representatives: Business leaders looking for distribution rights for the Balkans and Eastern Europe markets.
- Agri-tech pioneers: Organizations focused on smart farming, digital applications, and new sustainable inputs.
The offer
- Travel coverage: Airfare and hotel accommodation costs covered for selected buyers.
- B2B Access: Dedicated matchmaking via the b2match platform.
- VIP entry: Full access to the AGROTICA Expo and specialized side events.
- Efficiency: Meetings take place directly at exhibitors' stands for live demos.
Why join? (Value proposition)
- Scale of opportunity: Participate in one of Europe’s most significant primary-sector events, which previously attracted over 153,000 visitors from 49 countries.
- Exhibition excellence: Explore 60,000 m² of exhibition space featuring over 1,800 exhibitors showcasing the latest in agricultural technology.
- In-situ demonstrations: B2B meetings occur directly at exhibitor stands, allowing for real-time product demonstrations and technical assessments.
- Market leadership: Agrotica has been the central meeting point for rural entrepreneurship and innovation in the Balkans since 1985.
Benefits (The ROI)
- Hosted Buyer Status: Opportunity to have air travel and hotel accommodation covered by the organizers.
- Zero participation cost: Entry to the B2B event and AGROTICA Expo is free of charge for approved buyers.
- Targeted matchmaking: Pre-schedule meetings to ensure every interaction has high partnership potential.
- Collaborative expansion: Beyond international suppliers, network with other exhibitors and Members of SVE to explore broader sector collaboration.
This edition of our Afaceri.ro Trade Mission is centered around the 31st AGROTICA Expo & B2B Matchmaking Event, the largest agro-economic exhibition in Greece and a premier event in Europe. Set for 11–14 March 2026, this trade mission is designed to foster new commercial partnerships in the agriculture, livestock, and agri-food sectors. Organized by the Federation of Industries of Greece (SVE) and TIF-HELEXPO, the event enables seamless interaction and real-time product demonstrations directly at exhibitors’ stands.
We are actively seeking Buyer Companies to join our delegation. Selected participants may qualify for the Hosted Buyer Programme, which includes:
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Air travel and hotel accommodation covered by the organizers.
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Pre-scheduled B2B meetings (minimum of 6) with international exhibitors.
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Exclusive platform access: Only buyers have visibility of exhibitors and can send meeting requests.
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Evaluation: Participation is subject to final approval by TIF – HELEXPO S.A..
How to apply (The registration path)
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Step 1: Pre-screening: Register via the link below to be vetted by our mission coordinators.
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Step 2: Priority nomination: As an EEN partner, we officially nominate your company to the Greek organizers for the Hosted Buyer Programme.
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Step 3: Assisted registration: Once approved, we will provide direct guidance to complete your profile on the official b2match platform.
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Step 4: Final approval: TIF-HELEXPO S.A. will perform the final evaluation for the travel grant.
Registration through the Afaceri.ro portal is mandatory for participants seeking our support and nomination within the EEN network. Companies registering directly on the b2match platform without our prior notification may not be eligible for the Afaceri.ro-led delegation benefits or the Hosted Buyer selection assistance.
AGENDA AFACERI.RO TRADE MISSION THESSALONIKI 2026 (2ND EDITION)*
*The agenda might change due to objective reasons.
March 11th
Travel to Thessaloniki
- Departure from Romania.
- Arrival & check-in in Thessaloniki.
- Private delegation dinner hosted by Afaceri.ro (optional).
March 12th
AGROTICA Expo
- 11:00–18:00 B2B Matchmaking Day 1: High-intensity 1-on-1 meetings at exhibitor stands.
- Live Tech Demos: Direct evaluation of agricultural machinery and digital farming tools.
- Evening: Free time for individual networking.
March 13th
AGROTICA Expo
- 11:00–18:00 B2B Matchmaking Day 2: Second session of targeted business meetings.
- Innovation scouting: Exploring the latest trends in sustainable inputs and precision agriculture.
- Sectoral networking: Interaction with Members of the Federation of Industries of Greece (SVE).
March 14th
Thessaloniki / Return to Romania
Standard program:
- Free time to explore Thessaloniki.
- Travel to Romania.
OR
Optional extension:
- Additional B2B meetings and study visits to local food production sites.
- Leisure program: Curated cultural and culinary exploration of Thessaloniki.
For participants wishing to extend their stay in Greece beyond the official mission dates, please communicate this to our team during the registration process. We can facilitate additional B2B meetings, study visits, or a specialized leisure program to maximize your experience in Thessaloniki.
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