The Afaceri.ro Trade Mission to Morocco invites Romanian entrepreneurs, business leaders, and institutional representatives to explore one of Africa’s most promising and stable markets. Designed as a follow-up to the Egypt program, the mission offers a unique opportunity to understand Morocco’s economic landscape, connect with local partners, and identify concrete business opportunities.
The agenda will include B2B meetings, institutional visits, and networking events with Moroccan companies, chambers of commerce, and development agencies. Participants will also gain insights into Morocco’s strategic role as a gateway to both African and European markets, with a focus on sectors such as renewable energy, manufacturing, logistics, IT&C, education, and sustainable urban development.
Beyond business, the mission integrates cultural discovery moments in Casablanca, Rabat, and Tangier, giving delegates a chance to experience Morocco’s architectural heritage, cuisine, and creative industries — essential for understanding local business culture and forging long-term partnerships.
Funded by the @European Union, Cluster Business Connect is carried out under the @Euromed Clusters Forward project, implemented by @ANIMA Investment Network and led by @Berytech.
Who?
- Entrepreneurs & company managers
- Export & international business specialists
- Cluster leaders & innovation actors
- Public administration representatives
Why?
- Develop bilateral partnerships with Moroccan companies and institutions
- Explore trade, investment, and innovation opportunities in key sectors
- Participate in B2B and B2G meetings with high-level counterparts
- Gain insights into Morocco’s position as a bridge between Europe and Africa
Landmarks
- Casablanca – Morocco’s commercial capital and main business hub
- Rabat – Administrative center and location of key institutional meetings
- Hassan II Mosque – One of the largest mosques in the world
- Old Medina & Corniche – Cultural exploration and authentic Moroccan experiences
Benefits
- Direct access to Moroccan entrepreneurs, institutions, and investors
- Practical understanding of Morocco’s business ecosystem and trade regulations
- Networking with decision-makers and local development agencies
- A curated experience combining business, diplomacy, and cultural discovery
AGENDA AFACERI.RO TRADE MISSION MOROCCO 2026*
*The agenda might change due to objective reasons.
February 9th
Travel to Casablanca from Romania
- Meeting with the delegation coordinator at the airport (Iași)
- Receiving the official trade mission infokits
- International flights to Casablanca via Vienna and Frankfurt
- Business Training on the Road
- Arrive in Casablanca at night
February 10th
Casablanca
- Arrival in Casablanca at midnight
- Baggage claim, hotel transfer & check-in
- Rest after the night flight
- Informal Briefing with H.E. Mrs. Maria Ciobanu, Romanian Ambassador to Morocco. A unique opportunity to gain first-hand insights into the local economic and diplomatic landscape
- Business training sessions
Optional activities:
- Visit to Morocco Mall (shopping, aquarium, art gallery)
- Art Deco Walking Tour (Place Mohamed V, Rue de Paris, Villa des Arts)
- Lunch at a modern Moroccan café
February 11th
Business in Casablanca
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ENR Cluster Meeting: Official welcome and presentation of the Moroccan renewable energy ecosystem; roundtable introductions for Romanian delegates.
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Solar Expo Morocco: Guided tour of the 14th edition of the exhibition; networking with cluster members and international stakeholders.
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B2B Networking: Dedicated sessions for sector-focused discussions and pre-arranged meetings with Moroccan companies.
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Evening: Free time for city exploration or informal networking.
February 12th
Institutional day in Rabat
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Travel to Rabat by train.
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Academic cooperation: Visit to Mohammed V University of Rabat for exchanges on innovation, technology transfer, and academic partnerships.
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Institutional meeting: Visit to MASEN (Moroccan Agency for Sustainable Energy) to gain strategic insights into the national renewable energy development strategy.
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Cultural experience: Exploration of the historic Hassan Mosque monument in Rabat.
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Urban exploration: Return to Casablanca for a walk in the Corniche coastal area and a tour of the city’s highlights and business districts.
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Evening: Individual dinner and preparation for the following day’s industrial visits.
February 13th
Technical site visits in Casablanca
- Field trip: Departure toward the industrial hubs of Sidi Moumen and Aïn Sebaâ in Casablanca.
- Technical Visit I - BOTTU (Sidi Moumen): A tour of a major pharmaceutical facility to observe the integration of a 1 MW photovoltaic self-consumption installation into industrial production.
- Technical Visit II - IMACAB (Aïn Sebaâ): A technical site presentation and tour of a 1.2 MW solar power system, focusing on industrial energy efficiency and sustainability solutions.
- B2B networking: Afternoon dedicated to individual lunch and free time for follow-up B2B meetings based on specific interests.
- Evening: A casual networking dinner to reflect on the day's technical visits and share mission insights.
February 14th
Cultural & leisure day (Casablanca)
- Relaxed city walk in Casablanca
- Local markets & artisan areas
- Souvenir shopping
- Free time / optional activities
- Seaside promenade (Corniche)
- Informal networking & personal meetings
- Transfer to Casablanca Airport
- Departure formalities
February 15th
Departure
- Hotel check-out and transfer to the airport
- Return flights to Romania
- End of the trade mission
