EEN Japan – “About Japan” webinars (September–October 2025)

This autumn, EU-based SMEs and scale-ups can access a focused series of “About Japan” webinars delivered by the EU-Japan Centre for Industrial Cooperation within its EU Business in Japan (EBIJ) support programme. Curated for decision-makers and export-ready teams, these sessions translate Japan-market complexity into actionable go-to-market, compliance, and partnering tactics—at zero cost.

Organiser: EU-Japan Centre (EEN partner)
Format: 60-minute live webinars (presentation + Q&A)
Cost: Free
Audience: Founders/CEOs, internationalisation managers, export and business development leads, product owners in tech/industrial domains, innovation & cluster managers.

Why attend

Market-specific intelligence: Current demand signals, regulatory context, procurement pathways, and partner-search practices in Japan.
Execution playbooks: Concrete steps for channel building, pilot design, and tender discovery tailored to EU suppliers.
Low-risk market entry: Learn how to leverage the EEN network and the EU Business in Japan resources to de-risk first deals.

23 September 2025, 11:30–12:30 EEST (Bucharest time)

Series 254 — Building Bridges to Growth: Key Strategies for B2B Tech Success in Japan – Leveraging Local Partnership Ecosystem
What you’ll learn:

Partner archetypes (system integrators, trading houses, keiretsu networks, regional value-chain hubs) and how to scope them.
Proof-of-concept design with Japanese customers (risk mitigation, service-level expectations, after-sales).
Legal/operational guardrails for channel agreements and data flows.

7 October 2025, 11:30–12:30 EEST (Bucharest)

Series 255 — Biofuels for the automotive sector in Japan
What you’ll learn:

Policy and standards landscape shaping low-carbon fuels in road transport.
OEM and Tier-1 adoption trajectories; pilot opportunities for EU suppliers.
Certification, testing, and supply-chain quality assurance considerations.

21 October 2025, 11:30–12:30 EEST (Bucharest)

Series 256 — Sauna Market in Japan
What you’ll learn:

Demand trends across wellness, hospitality, and premium residential segments.
Route-to-market options (importers/distributors vs. co-branding with spa operators).
Safety codes, installation norms, and after-sales service models.

28 October 2025, 11:30–12:30 EEST (Bucharest)

Series 257 — Finding public procurement tenders: how to use the Weekly Tender Digest as a tool
What you’ll learn:

Efficient monitoring of national and sub-national tenders.
Bid/no-bid filters for SMEs; documentation and compliance tips.
Building a tender pipeline and partnering with Japanese primes.

About the organiser

The webinars are organised by the EU-Japan Centre for Industrial Cooperation within the framework of EU Business in Japan, in partnership with the Enterprise Europe Network (EEN). The Centre supports EU companies with market intelligence, partnering, and capacity-building to accelerate sustainable EU-Japan business.

How to join

Step 1: Email contact@afaceri.ro with your company name, role, and the sessions you wish to attend.
Step 2: Receive the access links and calendar invites.
Step 3: Join live to engage in the Q&A and obtain materials (where available).

Participation is free.